Queues formed on James Street this morning for the opening of the new, relocated Hotel Chocolat store. Around 30 people waited for the store to open at 10am with staff serving hot chocolate to them whilst they waited.
The new store is almost opposite the old one but is larger with a cafe that can seat 30 people at the back of the shop. The chocolate chain has seen rapid growth in recent years and the new store will have up to 15 staff in the run up to Christmas — double the number of the previous store.
The co-founder of Hotel Chocolat, Peter Harris, said there was demand in Harrogate for the store to expand:
” Harrogate is a beautiful location and town. The community here like to support local businesses. We’ve been here since 2009, people have loved it and wanted the full Hotel Chocolat experience of drinks and ices as well as a larger store.
“We’re also delighted that we can provide flat access for wheelchairs and buggies which is an improvement on the previous location, which had a step in it and was very narrow.”
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The new store is a boost for James Street which has seen mixed fortunes in recent years with loss of key brands such as Next and Laura Ashley.
Local businesses have expressed concern that plans to pedestrianise the top of the street as part of the Station Gateway proposal will be damaging for trade. Harrogate Borough Council has argued that the plans will mean “short-term disruption for long-term gain”.
James Ogden, a new recruit to Hotel Chocolat, said he was excited to be involved in a store opening:
“I’m super excited to be working in my local area – I love coming into work every day and making people happy with chocolate!”

James Ogden at the cafe bar in the new store.
£10.9m Harrogate Station Gateway will ‘boost business’
The £10.9 million Station Gateway will boost Harrogate businesses by enhancing the town centre, according to those leading the scheme.
An online consultation event last night gave people the first chance to ask questions about the scheme, which aims to transform the area around the bus and train stations and encourage more people to walk and cycle, since the latest designs were revealed this week.
The current proposals would see traffic on Station Parade reduced to single lane and James Street pedestrianised between Princes Square and Station Parade.
Work could begin next summer and last up to a year, causing major disruption to the town centre and reduced parking, which concerns some businesses still trying to recover from covid.
In response to a question about what assessment had been made about the impact of the scheme on businesses, Matthew Roberts, economy and transport officer at Harrogate Borough Council, said it was a case of “short-term disruption for long-term gain”.
He said case studies from similar schemes had shown they could boost trade by up to 40 per cent by making the town centre more attractive and making it easier to access for non-car users. Mr Roberts said:
“Behaviours are changing and the town needs to evolve with it.
“The mixture of case study evidence and local evidence has led me to believe this will firmly benefit the town’s economy.”
Read more:
- First glimpse of how Harrogate will look after £10.9m transformation
- £10.9m Harrogate Station Gateway ‘must focus’ on cycling and walking
In a video message to the event, county councillor Don Mackenzie, executive member for access at North Yorkshire County Council, which is leading on the scheme, said the Station Gateway would provide a “great economic boost to the town centre but also boost sustainable travel”.
Chris Harris, who is leading the design team on the project, said changes to James Street would “significantly the feel of the street for people shopping and moving around on foot” and also enable more features such as trees and plants.
He said the scheme would also “make more of a feature” of the Victoria monument by making it more visible.
Mr Harris added the project had a “tight window” but there was “still an opportunity to update things as we move forward”.
What happens next?
A second online consultation event will be held from 6pm to 7pm on Thursday next week.
People can meet members of the project team face-to-face to discuss the plans at the Victoria Shopping Centre on October 27, October 29 and November 5. There is also a business-only event on November 1.
People can also fill in a form online giving feedback.
Details of the consultation, which runs until November 12, are available here.
Councillor Mackenzie will discuss the scheme with Harrogate District Chamber of Commerce on November 8.
Following the consultation, a final business case will be prepared before approval is sought to deliver the schemes.
What is the Harrogate Station Gateway?
The Harrogate scheme is one of three projects worth a combined £42m in Harrogate, Skipton and Selby funded by the Leeds City Region Transforming Cities Fund, which encourages cycling and walking.
They are being delivered in partnership by the West Yorkshire Combined Authority, North Yorkshire County Council, Harrogate Borough Council, Craven District Council and Selby District Council.
It is anticipated that work in Harrogate will begin by the middle of next year.
New designs of Harrogate town centre after £10.9m project revealedJames Street will be partly pedestrianised and Station Parade reduced to single lane traffic in updated designs published today for the £10.9m Harrogate Station Gateway project.
The ambitious scheme aims to encourage cycling and walking and make the town centre more attractive. It has led to concerns from businesses about loss of parking and slower traffic, which could deter shoppers.
Today’s proposals, which are based on previous consultation feedback, say full pedestrianisation of James Street received the strongest public support but this had “the potential to significantly delay the delivery of the scheme”, which could jeopardise funding.
“As such, full pedestrianisation is not considered viable at this time.
“We have therefore decided to progress with a part-time pedestrianisation proposal which restricts vehicle access to ‘loading only’ and at limited times.”
It means non-delivery traffic will be prohibited from Princes Square to Station Parade on James Street at all times.
Today’s proposals say the potential to make all of James Street fully pedestrianised in future “would remain an option”.

How the roundabout near the Odeon would look.
Station Parade reduced to single lane
Plans to make Station Parade single lane and create a cycle lane will go ahead as intended.
Improvements to Station Square and the One Arch underpass will be taken forward and the Victoria Monument will remain in its current location after the initial consultation generated a “mixed response” to the idea of relocating it.
Read more:
- First glimpse of how Harrogate will look after £10.9m transformation
- Harrogate businesses call for meeting to discuss £10.9m Station Gateway
Don Mackenzie, executive member for access at North Yorkshire County Council, told the Stray Ferret a lot of people instinctively didn’t like change but the scheme would make Harrogate town centre a more pleasant place for people to visit using all forms of transport.
He said the advice he’d received suggested peak afternoon travel time on the southbound A61 would be extended by just 53 seconds if the northern section of Station Parade is reduced to single lane.
Cllr Mackenzie said:
“I believe that small increase in travel time is well worth other improvements that will make the gateway area to Harrogate far more attractive.”

An artists’s impression of how the junction of Station Parade and James Street will look.
What is the Station Gateway scheme?
Today marks the start of the latest round of consultation on the the Harrogate scheme, which is one of three projects worth a combined £42m in the pipeline for Harrogate, Skipton and Selby.
They are being delivered in partnership by the West Yorkshire Combined Authority, North Yorkshire County Council, Harrogate Borough Council, Craven District Council and Selby District Council.
The schemes are being funded by the Leeds City Region Transforming Cities Fund, which aims to “transform gateways to towns and cities across the region by making it easier to walk, cycle and use public transport”.
Online events will take place from 6pm until 7pm on October 21 and October 28 for the Harrogate scheme.
Members of the project team will be available to discuss the initiative at the Victoria Shopping Centre on October, 29 October and November 5. A business-only meeting is scheduled for November 1.
Following this consultation, which ends on November 12, a final business case will be prepared before approval is sought to deliver the schemes.
It is anticipated that work will begin by mid-2022 and be completed by March 2023.
A video showing the proposed changes is available here.
You can take part in the online consultation here.
Harrogate businesses call for meeting to discuss £10.9m Station Gateway
Business representatives in Harrogate have called for face-to-face meetings to be held to discuss the latest plans for the £10.9 million Station Gateway project.
North Yorkshire County Council announced yesterday that people will be able to hear more about the plans and ask questions at two hour-long online events on October 21 and 28.
People will also have the chance to fill in a consultation survey.
But businesses say such a key decision, which could have a major long-term impact on the town by pedestrianising James Street and reducing traffic on Station Parade to single lane, requires a large scale physical meeting everyone can attend.
Richard Norman, owner of town centre jewellers Fogal and Barnes, said:
“It’s vitally important for the whole town that people can get together and have a proper adult conversation and decide what’s best.
“This scheme is not just about environmental issues — there are challenges around jobs too.”

Richard and Mona Norman
Mr Norman is also managing director of marketing organisation Brand Yorkshire, which held a conference last week in Harrogate. He said:
“Everyone said it was far better meeting face-to-face. All the online meetings I’ve seen have been too clinical. You can’t read body language.”
“Having an actual meeting is the correct thing to do for such a big issue.
“I can’t tell what impact this will have on my business until I see the full proposal. My concern is they will try to railroad it through, which is why we should have an actual meeting.”
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David Simister, chief executive of Harrogate District Chamber of Commerce, agreed and said it would invite Don Mackenzie, executive member for access at North Yorkshire County Council, to its November meeting to discuss the proposals with businesses.
Mr Simister said:
“It’s important that our elected members hear what businesses have to say about it.”
Project team to meet in Harrogate
Asked to respond to the lack of notice of physical meetings, a North Yorkshire County Council spokesman said there would be opportunities to discuss concerns directly with the project team in a unit in the Victoria Shopping Centre.
“Online events enable as many people as possible to attend and ensure covid safety.
“However, during the consultation there will be opportunities for members of the public and businesses to speak to the project team face-to-face at a dedicated unit within the Victoria Shopping Centre.
“These will take place on Wednesday 27 October, the morning of Friday 29 October, Monday 1 November (for businesses only) and Friday 5 November.
“Businesses in the area will be contacted with details of how to book a slot for 1 November. In addition, the project team will be speaking to businesses at an open chamber of trade event on 8 November.”
New plans yet to be revealed
Cllr Mackenzie said yesterday the council had listened to feedback from previous consultations on the initial plans and “taken that response into account in the further development of the designs”.
But details of the changes are not yet available.
Cllr Mackenzie told the Stray Ferret:
“The exact details of the proposals and designs for all three gateway schemes, which are going forward for public consultation from next Monday, will be published online in the next few days.
The Harrogate scheme is one of three projects worth a combined £42m in Harrogate, Skipton and Selby paid for by the Leeds City Region Transforming Cities Fund, which encourages cycling and walking.
They are being delivered in partnership by the West Yorkshire Combined Authority, North Yorkshire County Council, Harrogate Borough Council, Craven District Council and Selby District Council.
Details of the online consultation, which runs until November 12, will be available from Monday at www.yourvoice.westyorks-ca.gov.uk/northyorkshire
Following this consultation, a final business case will be prepared before approval is sought to deliver the schemes.
It is anticipated that work in Harrogate will begin by mid-2022 and be completed by March 2023.
First glimpse of how Harrogate will look after £10.9m transformationHere’s how Harrogate’s Station Parade and James Street will look under the proposed £10.9m Station Gateway project.
North Yorkshire County Council today published an artist’s impression of the area that will be most affected by the ambitious scheme.
It shows a new cycle lane alongside a filter lane to Station Bridge on a section of a single lane Station Parade and a traffic-free, pedestrianised James Street.
The image was published in the run-up to further consultation on the scheme starting next week.
Plans to reduce Station Parade to single lane traffic and pedestrianise James Street have divided opinion.
Many people welcome the move to encourage cycling and walking but some businesses are concerned about the loss of parking spaces and the impact on trade.
Encourage sustainable travel
The Harrogate scheme is one of three projects worth a combined £42m in Harrogate, Skipton and Selby.
They are being delivered in partnership by the West Yorkshire Combined Authority, North Yorkshire County Council, Harrogate Borough Council, Craven District Council and Selby District Council.
A statement by North Yorkshire County Council said today the projects would “transform each travel gateway by boosting public transport, encouraging sustainable travel and upgrading the public realm for residents and visitors alike”.
It added feedback from the earlier consultation into the Harrogate scheme “had been taken into account when looking at the options for one lane in Station Parade and pedestrianisation of James Street, as well as the detailed layout of Station Square and the balance of parking, loading and taxi space provision within the gateway area”.
North Yorkshire County Councillor Don Mackenzie, the executive member for access, said:
“We listened to the feedback from the consultations earlier this year and have taken that response into account in the further development of the designs.
“Now, we are keen for residents to tell us how well these revised designs meet the objectives of opening up the towns’ gateways to facilitate and encourage cycling and walking and improve the quality and sense of identity in these locations.
“People can also help to define the final look of the schemes by giving their views on such details as benches and planting.”
Read more:
- £10.9m Harrogate Station Gateway ‘must focus’ on cycling and walking
- Harrogate businesses reject key proposals in £10.9m Station Gateway scheme
Councillor Phil Ireland, Harrogate Borough Council’s cabinet member for carbon reduction and sustainability, said:
“We want to ensure this multi-million pound Transforming Cities Fund project provides an exciting and attractive gateway to Harrogate town centre that encourages people to use sustainable travel options and helps us achieve our carbon reduction goals.”
Work due to begin in summer
The schemes are being delivered with money from the Leeds City Region Transforming Cities Fund, which aims to “transform gateways to towns and cities across the region by making it easier to walk, cycle and use public transport”.
Online events will take place from 6pm until 7pm on October 21 and October 28 for the Harrogate scheme.
Details of the online consultation, which runs until November 12, will be available from Monday at www.yourvoice.westyorks-ca.gov.uk/northyorkshire
Following this consultation, a final business case will be prepared before approval is sought to deliver the schemes.
It is anticipated that work will begin by mid-2022 and be completed by March 2023.
Harrogate’s former Laura Ashley shop could become yoga studioA boutique yoga and pilates studio has submitted plans to open in the former Laura Ashley shop on Harrogate’s James Street.
Ebru Evrim currently provides provides classes in Skipton and sells activewear clothing.
According to planning documents submitted to Harrogate Borough Council, the owner wants to replicate the business in Harrogate town centre.
If approved, the plans would see the James Street unit converted into a retail and teaching space over three floors.
The two upper floors would be used as yoga and pilates studios and the activewear would be sold on the ground floor.
The company, which also arranges holidays, retreats and workshops, says on its website:
“The boutique brand founder and owner Ebru Evrim moved over from Istanbul in 2015, and began to teach ashtanga yoga and basic pilates as a freelancer in village halls and other local venues in Upper Wharfedale.”
The building, at 3 James Street, has been vacant for 12 months after Laura Ashley went into administration in March last year before going into partnership with Next.
The plans are currently under review by.
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Harrogate businesses reject key proposals in £10.9m Station Gateway scheme
Most Harrogate businesses oppose plans to reduce Station Parade to a single carriageway and pedestrianise James Street, a poll reveals.
The joint Harrogate District Chamber of Commerce, Harrogate Business Improvement District and Independent Harrogate survey was sent to more than 900 businesses. A total of 180 replied.
It was conducted shortly before the start of the next round of consultation on the £10.9m Harrogate Station Gateway scheme, which includes plans to pedestrianise some or all of James Street and reduce Station Parade to single lane traffic.
Of those who responded:
– 75% were against the full pedestrianisation of James Street
– 72% were against reducing the A61 from Cheltenham Mount to Station Bridge to a single lane
– 30% were in favour of making lower Station Parade one-way
– 42% in favour of two-way cycle lanes on Bower Road and along East Parade to the Odeon roundabout
– 74% were in favour of improving the area in front of Victoria Shopping Centre with the potential to host a range of events and activities
A total of 79% believed that reducing Station Parade to a single carriageway would be of no benefit to town centre businesses, and 68% felt likewise about pedestrianising James Street.
Read more:
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- Harrogate business organisations launch Station Gateway survey
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The poll’s findings differ from those of a recent online consultation by the councils proposing the scheme, in which total of 45% of 1,101 respondents were in favour of the full pedestrianisation of James Street and 49% favoured an making Station Parade one lane.
In a joint statement, all three organisations said:
“Before the next phase of the Harrogate Station Gateway Project consultation begins, we canvassed the views of business owners and landlords.
“The questions we asked required either a ‘yes’ or ‘no’ answer, and from conversations we have had with our members and levy payers over many months, the results come as no surprise, i.e. keeping the James Street and Station Parade status quo.
“Those who responded also strongly rejected the idea that pedestrianising James Street and reducing Station Parade to a single lane would bring business benefits.
“We would like to thank those who took the time to participate in this survey, the findings of which now be shared with North Yorkshire County Council and Harrogate Borough Council officers and members.
“Whilst we welcome investment in the town centre, we are keen to see it spent improving access for all, not just those arriving by foot or bicycle, whilst at the same time enhancing the existing public spaces with quality materials.
“We also appreciate the funding the authorities has received has to be used in specific ways which will constrain what they do, but we cannot ignore our businesses views regarding this project.
“Now covid restrictions are lifted, we ask that during the next round of consultation there are plenty of opportunities for the public to inspect the plans and speak to the project team, in person, and not just via online presentations.
“For our part, we will be looking to hold an event for businesses, in particular for those whose livelihoods are dependent on a vibrant town centre, so they can fully understand the benefits we are told this scheme will bring.”
The Station Gateway project, which aims to improve walking and cycling in town, is funded is funded by the government’s Transforming Cities Fund.
Both North Yorkshire County Council and Harrogate Borough Council support the initiative and hope to start work early next year.
Hotel Chocolat to open cafe in HarrogateA new Hotel Chocolat cafe is to open on Harrogate’s James Street next month.
The nationwide brand currently has a shop on James Street but is set to open a new store across the road for its for chocolate-loving customers.
The new store, in the former jewellers Swarovski, will replace the company’s other shop and include a cafe.
It is due to open on October 18. Builders are currently on site renovating the unit.
The new store is recruiting a full-time retail assistant as well as a temporary position for Christmas.
Read more:
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In July last year Angus Thirlwell, co-founder and chief executive of Hotel Chocolat, listed Harrogate as one of its “high flying locations” alongside York Designer Outlet and Beverley.
The unit was occupied over summer by Ellie Warburtons pop-up shop, selling premium cakes and hot drinks.
Harrogate social distancing planters heading to StarbeckSix of the social distancing planters that were in Harrogate town centre during covid restrictions look set to be moved to Starbeck High Street.
The planters, which occupied town centre parking spaces to the annoyance of some traders, were removed from James Street and Albert Street last week.
Harrogate Borough Council subsequently put out a call to local business owners interested in loaning the wooden boxes.
Andrew Hart, who owns the post office in Starbeck, said the council had agreed this morning to loan him six planters, providing he can get a pavement licence from North Yorkshire County Council, which he hopes will be a formality.
Mr Hart plans to put the planters outside the former McColl’s supermarket building, which was destroyed by fire three years ago. He said it has been an “eyesore” ever since.
Mr Hart said there would be enough space on the pavement for wheelchairs and prams to pass.
He added:
“The planters will distract the eye [from the McColl’s building], especially for people driving through Starbeck.”
Read More:
- What will happen to the James Street planters?
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The flowers have been wilting in the sun at the council’s nursery on Harlow Hill in Harrogate because the council said it did not have the resources to water them properly.
Mr Hart has agreed to pay the council £40 per planter to put fresh flowers in the boxes. Once they arrive in Starbeck, they will be watered and maintained by volunteers.
The council bought the planters after receiving £144,411 from the European Regional Development Fund to boost high streets during the covid pandemic.
However, as a condition of using the EU money, the planters cannot be placed on privately-owned land and must be branded with the ERDF and HMG logos before being returned to the council by March next year.
What will happen to the James Street planters?The James Street planters were both loved and loathed and came to symbolise the debate that surrounded not just covid but the high street economy, parking and pedestrianisation.
But now that they’ve gone, what will happen to them?
The planters were installed by North Yorkshire County Council to encourage social distancing at the start of the pandemic and were loaned by Harrogate Borough Council which owns them.
It seems there would be no shortage of takers for the newsworthy wooden boxes. Similar models sell online for between £50 and £100 and don’t even include colourful flora from the council’s award-winning parks team.
Cold Bath Road restaurant William and Victoria sent a tweet to HBC yesterday saying they would “love some for our outside area if going spare.”
Andrew Hart, who owns the post offices in Starbeck and Bilton, told the Stray Ferret he wants some too to “boost morale and community respect”. He’d like to put one outside the burnt-out McColl’s supermarket on Starbeck High Street.
Read more:
- Harrogate town centre social distancing planters removed
- James Street planters in Harrogate could be gone today
HBC bought the planters after receiving £144,411 from the European Regional Development Fund (ERDF) to boost high streets during the covid pandemic. It was was one of the final benefits of the UK’s membership of the European Union.
But EU bureaucracy could scupper a happy ending for the planters, which are currently withering in the heat at the council’s nursery on Harlow Hill.
The council sent an email to Harrogate BID members saying that due to “limited space and resources” they are having difficulties watering them.
They’ve now asked businesses interested in putting the planters outside their property if they are interested in taking them. The council warned that time is of the essence to “protect the longevity” of the plants.
However, as a condition of using the EU money, the planters cannot be placed on privately-owned land and must be branded with the ERDF and HMG logos before being returned to HBC by March 2022.