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11
Feb 2023
Stray Ferret Business Awards: Best Digital Marketing Campaign Finalists
The Stray Ferret Business Award for Best Digital Marketing Campaign is sponsored by Next Chapter.
Next Chapter not only leads brands to exponential growth and success, but brands itself as “the agency for disruptors and challengers”.
The Stray Ferret Digital Marketing Campaign Award recognises campaigns run solely on digital channels.
The Finalists:
Coach Gyms
Coach Gyms, located on Hornbeam Park, opened just a little over a year ago.
Coach Gyms dazzled the judges with its submission. To kick start the opening, they designed a promotion to attract gym members before they opened the doors.
Its digital pre-launch offer, that ran on Facebook and Instagram, earned the gym 1,500 sign ups before the gym even opened. The ad had a 35% conversion rate (lead to sign up) and surpassed all forecasts.
Stuart Perrin, chief executive and founder of Coach Gyms said:
“We're over the moon to be finalists in the Digital Marketing Award!
"To say Coach Gyms Harrogate has only been open for one year, it's great to see how far we have come as a team. Winning this award would mean the world to us”.
Ogden of Harrogate
Ogden of Harrogate's submission for the award was a digital campaign that was designed to engage its loyal customers .
The campaign was an interactive, virtual advent calendar that enabled the jeweller to bring its annual Christmas catalogue online.
Each day, a personalised email was sent to subscribers, with an animated image featuring the corresponding door, opening onto a wonderful collection of jewellery.
Customers could register for the catalogue and join a prize draw to win £1000 to spend at Ogdens.
Robert Ogden, Director of Ogden of Harrogate, said:
"The main impetus behind the campaign was to engage with our longstanding clients in a digital way, but one that was reminiscent of the traditional Christmas Catalogue style that we have used for many years.
"The total number of pieces we were able to showcase through the 24 daily collections was around the same as for a printed catalogue, but the digital format allowed for deeper descriptions and the ability to connect with adjacent collections. It is certainly something that we will consider doing again."
Mumbler
Mumbler was founded by a Harrogate mum and has grown into an award-winning network of local parenting websites .
Mumbler partnered with Cry Babies interactive dolls that are designed to engage children's emotions and empathy.
The dolls were sent to Mumbler parents who took videos and photos of their children playing with them.
The parents then wrote honest and knowledgeable reviews, that were collated into blogs.
Sally Haslewood, founder of Mumbler, said:
“The timing of the Cry Babies campaign was perfect; it gave us the opportunity to really help make life easier for our followers in the run up to Christmas.
"We knew that we'd done a great job on the campaign- the results spoke for themselves. Being recognised for this award is the cherry on top! It's wonderful to be a finalist and I'm incredibly grateful for this opportunity”.
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