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26
Jul 2023
New name for Harrogate taxi firm following acquisition by York company
Elite Cars currently employ around 40 drivers in Harrogate.
A Harrogate taxi company is to be renamed after being acquired by a growing York-based firm.
Elite Taxis, which is based on Claro Road, came under new management on Monday, when it was bought by York Cars Taxis, and will be rebranded as Dash within the month.
York Cars is one of York’s biggest taxi companies, with 15 locations in the area, and Elite’s 30 drivers brings its fleet to around 200 cars.
Manager Billy Iqbal told the Stray Ferret:
“When we bought York Cars in 2014, we had 15 drivers, and that increased more than tenfold over the next nine years.
"We did it by providing a great service to the people of York, and now we’re looking to expand and provide a great service to people in Harrogate and the surrounding area. Ultimately, our aim is to expand across Yorkshire, into Leeds and West Yorkshire too.”
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Dash will provide a 24-hour-a-day service, and customers will be able to book by phone or via the Dash Request A Ride app, which is free to download on Google Play or Apple Store. Payment can be made by card, Google, Apple Pay or cash.
York Cars Taxis now intends to enlarge its fleet and is recruiting new drivers in Harrogate and York to meet demand. Drivers’ rent is charged at 15% and capped at £75 regardless of takings.
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