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29

Jul 2020

Business
Business

Knaresborough brewery enjoys lockdown sales boost

Published: 29 Jul 2020, 09:50 BST

by Suzannah Rogerson

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Knaresborough brewery Turning Point has experienced a huge increase in home deliveries over lockdown. As restrictions ease and sales to pubs and bars pick up again the brewery hopes to maintain online sales.

owners-of-turning-poing-brewery

Turning Point Brew Co in Knaresborough has seen home deliveries soar during lockdown.

The brewery had always accepted online orders but received as few as "three over a few weeks" prior to lockdown, according to co-owner Aron McMahon.

But with more and more people craving their favourite beers when pubs were closed, home delivery orders rocketed to 200 each week.

Now the company has resumed supplying local bars and pubs, it is looking at its business model to see how it can sustain the increased number of home deliveries.

Mr McMahon said:

"Towards the end of lockdown the home delivery trade and our normal trade sales were neck and neck, whereas normally our home deliveries are much less.
"It definitely helped us big time. The first few weeks we really didn't know what was going to happen without pubs. Before lockdown we had a few orders here and there - nothing really. Then over lockdown we were reached 200 orders a week!
"We also got a lot closer to our drinkers, which was great. Previously we only really knew our business contacts. Now it's all about balancing out each side of the business."







Read more:



  • More than 100 businesses across the Harrogate district is taking part in the Eat Out To Help Out scheme - here's a list. 

  • Harrogate's breweries prepare as lockdown eases. 






The brewery moved to Knaresborough in the past year after out-growing its previous site in Kirkbymoorside, Ryedale.

Covid delayed the opening of its taproom for customers.

Mr McMahon said:

"We opened the taproom for the first time about a week ago. It's been a bit of a challenge but it's gone smooth so far. All orders are done on an app and the tables are nicely spaced out outside so we've had no issues."


The brewery is also raising funds for local charity Henshaws by donating 10p from the sale of cans of the pale ale Perpetual Dawn.