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28
Sept 2023
Inaugural Stray Ferret Digital Marketing Conference proves huge success
Businesses at the Pavilions of Harrogate educated themselves on all things digital at the inaugural Stray Ferret Digital Marketing Conference today.
The event, which was sponsored by Ison Harrison Solicitors and York and North Yorkshire Growth Hub, saw industry-wide speakers discuss the importance of a digital presence and the need to invest in digital marketing to optimise businesses.
From SEO strategies and emojis to driving digital growth and social media planning, no stone was left unturned.
Digital agencies Next Chapter and Impression Studio both discussed the importance of standing out in a crowded marketplace, embracing modern technology, and developing a clear digital marketing plan for the best results. Ben Foster of the SEO Works talked delegates through the art of getting to the top of an internet search.
Social media manager Rachel Moore, The Glam Hut’s Mia Williamson and Best Kept Secret Clothing’s Fiona Martin all emphasised the importance of social media. Rachel spoke about aiming to master one platform, while Mia and Fiona said small businesses don’t need to spend huge amounts of money on equipment to make good content.
"Personality shining through and consistency are both key”, they added.
Georgie Pogge-von Strandmann, solicitor and branch manager at Ison Harrison Solicitors, said:
The Stray Ferret’s Commercial Manager Emma Harris added that in a world consumed by technology, we now more than ever must "embrace digital marketing and all its benefits".
Lucy Playford, affectionately known as Harrogate Mama, and Chelsea Talbot from Positive Influence Agency gave an in-depth guide into influencer marketing. The pair discussed the positive effects an influencer can have on brands that choose to market through them.
Lauren Cooper and Georgie Harmer from Intandem Communications led a talk on the power of engaging content, while Chloe Byrne from Audience brought the day to a close with an insight into this year's consumer trends.
Jack Colding from York and North Yorkshire Growth Hub.
Karen Booth, business relationship manager at York and North Yorkshire Growth Hub, added:
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