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06
Jun 2021
How Stean Gorge bookings boom as search continues for buyer
Like many attractions, coronavirus has been difficult for How Stean Gorge. But now winter is firmly out of the way the owners have said the phones have been off the hook.
Abseiling is on offer at How Stean Gorge. Photo: Gerard Binks
How Stean Gorge has reported a bumper year for sales amid the UK's boom in staycations as the owners continue to look for new buyers.
Like many attractions, coronavirus has been difficult for How Stean Gorge. But now winter is firmly out of the way the owners have said the phones have been off the hook.
That interest has also resulted in more bookings overall. There has been a two-fold increase in May 2021 when compared to the same time in 2019.
Ann and Stan Beer, who have owned How Stean Gorge since 2007, said:
"After a long and hard winter, negotiating lockdowns and Covid restrictions, we’re set to have our best year yet.
"The phone has been ringing off the hook, and bookings have increased two-fold.
"We’ve pro-actively moved facilities, built new ones, and employed new staff to meet the public’s demand for outdoor adventure."
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The adventure facility offers abseiling, gorge scrambling, caving, canoeing and a high wire via a rare ferrata course as well as an upper pathway and caves.
How Stean Gorge's unique geography also allows for rock sports and paddle sports.
Owners Stan and Ann have updated the site frequently over the years, expanding the camping, adventure and dining range.
Last year ahead of the Eat Out to Help Out scheme, they also opened Vista Bistro with glass wall and floor panels over the gorge.
Stan added:
"We’ve made our biggest profit yet this year, with the largest pre-bookings for activities.
"All our outdoor activities have been in huge demand, particularly the gorge walking and water sports.
"There’s been an increase across the board, from the number of school trips we now support to hen and stag-dos due to the backlog of weddings.
"There’s just a massive appetite out there to embrace life, get into the great outdoors and experience adventure again."
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