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Jun 2021

Politics

Harrogate's museum and tourism service to be 'dumbed down', union warns

Published: 1 Jun 2021, 13:33 BST

by Calvin Robinson

Unison Harrogate urges Harrogate Borough Council to rethink plans to review staff at its new tourism organisation. It claim the move would 'dumb down' the service and see staffing cut by up to 50%.

The Royal Pump Room Museum, Harrogate.

A trade union has warned that almost half of Harrogate Borough Council's museum and tourism staff could lose their jobs in a "dumbing down" of the services.

Unison Harrogate local government branch added the move could also cause "huge reputational damage to the district and the council and also impact on much-needed income generation".

It urged the council to reconsider its plans, which are part of a staff review instigated in the wake of the creation of a new destination management organisation in September.

The organisation will, according to the council, "ensure the best possible visitor experience and make the district of Harrogate a must visit destination for leisure and business tourists alike".

But its plans to merge Visit Harrogate, the convention centre's marketing team and the tourist information centres have met opposition from Unison.

David Houlgate, Unison branch secretary, said the proposals could lead to "a reduction in staffing of nearly 50%" as well as new ways of working that would worsen the service provided and pose risks to staff safety.

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Remaining staff would have to carry out "hybrid roles" as tourist information and museum posts are merged and visitors would be denied seeing as many staff.

Mr Houlgate said:

“We have been through many reviews at Harrogate Borough Council over the past 10 or so years and technology has enabled some automation and rationalisation but you cannot deliver museum services online, you need people in place to engage with visitors and know what they are talking about and if the full proposals go through there simply won’t be enough staff to do that, nor will they have time to enhance their knowledge through training or professional development.

“There may have in recent years been a shift in how the public accesses tourist information but it has not got to the stage where a physical presence is not needed.”

A source alerted the Stray Ferret last month to concerns staff would be made redundant if they didn’t accept new roles. It is believed up to 30 staff are affected by the changes.

Mr Houlgate called on the authority to put the plans back in order to “fully engage with staff in visitor, cultural and museum services”.

He said:

“This will enable the focus to be on the new place marketing, event bureau and partnership and commercial development functions, so that these can get successfully established and embedded in their own right and staff can be fully engaged and involved with the process throughout.

“It will also enable the council to fully engage with staff in visitor, cultural and museum services too and allow time to explore a number of opportunities and options staff have identified regarding increased footfall, enhanced income generation and service improvement. This should maintain and build on the current service provision with the aim of complimenting the new functions being introduced.

“It would seem at odds that the new destination management organisation has been set up to position Harrogate as an exceptional place to live, visit, meet and invest and yet at the same time it’s cultural and heritage offer is being downgraded.”

A Harrogate Borough Council spokesman said:

“The destination management organisation for the district of Harrogate will bring together the strengths of Visit Harrogate, the convention centre's marketing team and the tourist information centres.

“This collaboration will ensure the best possible visitor experience and make the district of Harrogate a must visit destination for leisure and business tourists alike.

“This DMO will also work closely with Think Harrogate, Harrogate BID, and other organisations such as Harrogate Hospitality and Tourism Association to further strengthen the economic impact and support the district's recovery plans following the Covid-19 pandemic.

“As part of the DMO being established, we will be ensuring we have the right roles across the organisation to help deliver these aims and provide best value for the tax payer.

“These proposals are still being developed and will involve a consultation with staff.”

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Harrogate's museum and tourism service to be 'dumbed down', union warns

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