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Jul 2023
Business Breakfast: Ripon ad firm agrees Transdev sponsorship
The Stray Ferret Business Club’s next meeting is a breakfast event on Thursday, 27 July at Banyan in Harrogate between 8-10am.
The Business Club provides monthly opportunities to network, make new connections and hear local success stories. Tickets will be available later this week.
A Ripon advertising firm has agreed a sponsorship deal with bus company Transdev.
Adverta Transport Advertising, which specialises in bus and tram adverts, will promote local attractions and businesses across the company’s fleet as part of the deal.
The agreement will see Transdev, which operates Harrogate Bus Company, promoting destinations along its bus routes to encourage greater use of sustainable travel.
Adverta is one of the UK’s largest bus and tram advertising specialists representing 30 bus companies and was acquired by Yorkshire-based outdoor advertising company CP Media in 2022.
Mike Brennan, chief executive of CP Media and Adverta, said:
“When we acquired Adverta it made total sense to extend its model into optimising sponsorship revenues as well. Transdev is one of the most prestigious and respected transport companies in the country and we are thrilled to be working with them.”
Matt Burley, commercial manager of Transdev, said:
“It is really important for us to promote the destinations we serve along our routes to our customers and to form great relationships with these attractions.”
Healthcare practice to takeover Harrogate parkrun
A healthcare practice is set to takeover Harrogate parkrun as part of the 75th anniversary of the NHS.
Moss Healthcare, which is based at King’s Road in Harrogate, will have staff and patients acting as volunteers at the weekly run around the Stray this Saturday.
The Harrogate parkrun is one of many 'parkrun for the NHS' events happening across the country to celebrate the milestone anniversary.
James Sharratt, business manager at Moss Healthcare Harrogate, said:
“We have managed to get our staff and patients, including our patient participation group, involved – whether volunteering or taking part in the run itself.”
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