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08
Dec 2022
Business Breakfast: Harrogate firm acquires Ripon advertising company
Adverta advertising on a local bus.
Business Breakfast is sponsored by Harrogate law firm Truth Legal
A Harrogate advertising company has acquired Adverta Transport Advertising as part of an expansion at the firm.
CP Media, which has offices on East Parade, will add 23 more staff to its team following the acquisition.
Adverta, which is based in Ripon, is one of the UK’s largest bus and tram advertising specialists and represents around 30 bus companies.
Mike Brennan, chief executive of CP Media, said:
“The bus and tram advertising sector is one that we know well. I was heavily involved in transport advertising for many years alongside my business partner Andrew Walker. This means that Adverta is a perfect fit for our ambitious growth strategy.
“We are really looking forward to working with the Adverta team and growing the business in the same way that we have grown the main CP Media business and subsequently Eye Airports following our 2019 acquisition.”
Lisa Ratcliffe, managing director of Adverta, said:
“I am proud of Adverta and very happy that it will be joining the CP Media group.
“CP Media has a great track record of diversification, acquisition and growth and I know that this move will help Adverta to grow significantly.”
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Knaresborough opticians win social media award
A Knaresborough opticians has won an award recognising its social media practice.
Yorkshire Eyewear, which has a branch on High Street in the town, picked up the award at the Opticians Awards in London.
The awards aim to recognise best practice in the industry.
A total of 32 categories were up for nomination, including technology, lens, frame, and contact lens award.
In a tweet, Yorkshire Eyewear said it was delighted to win the best social media practice award.
It said:
“Congratulations to all the other finalists. We are all winners.”
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