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27
Sept 2022
Business Breakfast: Harrogate branding agency builds website for London flats
In this morning's briefing, a Harrogate branding agency launches a new website for a flagship London apartment project and a running retailer announces a three-year partnership with a heart health charity.
An image of the London apartments as designed by Harrogate's Impression Studio.
Business Breakfast is sponsored by Harrogate law firm Truth Legal.
A Harrogate-based branding agency has created a website and provided digital services for a flagship London apartment scheme.
Impression Studio created the brand for property firm Greystar’s Bloom development at Nine Elms in the city.
As part of the project, Impression created a visual design and focused on devising bold typography, bespoke illustrations and 3D imagery.
The design team was given 10 weeks to deliver the project.
Jordan Donnelly, head of design at Impression Studio, said:
“The visual design was key to the project, focussing on large typography, unconventional grid systems and utilising bespoke illustrations to communicate the energy of the brand with a contemporary aesthetic.
“The creative was brought to life with on page interactions and elegant animations to elevate the brand experience, whilst not neglecting the site performance and taking away from the user experience."
Running retailer announces heart charity partnership
A Harrogate-based specialist running retailer has announced a three-year partnership with the charity Heart Research UK.
Up & Running, which has a store on Station Parade, is set to launch a fundraising challenge in aid of the charity, which will include a 1,992 mile relay involving staff across its 29 stores.
The retailer will also host 5k training sessions aimed at getting people active.
Gillian Macfarlane, founder of Up & Running, said:
“We’re excited to embark on the partnership with Heart Research UK. We have a lot of shared values with the charity when it comes to encouraging people of all fitness levels to exercise regularly and enjoy the benefits of an active lifestyle.”
Helen Wilson, head of research at Heart Research UK, said:
“Sadly, 7.6 million people in the UK are living with cardiovascular disease and coronary heart disease is one of the UK's biggest killers.
"More research is needed to prevent people developing and dying from heart disease, and the partnership with Up & Running will raise vital funds to help us fund more medical research into the prevention, treatment and cure of heart disease."
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