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14
Dec 2023
Business Breakfast: Council hires marketing firm to promote numeracy project
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North Yorkshire Council has hired a marketing firm to help promote an adult numeracy project across the county.
Leeds-based The Marketing Optimist has been appointed to help promote the MultiplyNYorks scheme, which is aimed at people aged over 19 who do not have a GCSE in maths at grade C.
The digital marketing agency is supporting the council with marketing strategy, social media marketing, SEO, website design and copy on the programme.
Richard Michie, CEO of The Marketing Optimist, said:
“This project is one of our biggest to date, and we are thrilled to be chosen as the marketing partner for such an important initiative.
“This project requires a thorough, collaborative approach to deliver an extensive multi-channel marketing strategy, as there are over 20 delivery partners across York and North Yorkshire.”
Homebuilder donates wildlife-friendly gifts to Boroughbridge
Homebuilder Barratt Developments Yorkshire West has donated a selection of RSPB wildlife-friendly items to Boroughbridge Allotment Society.
Situated opposite the new Harclay Park and Manor Chase development in Boroughbridge, the society received a selection of bird houses, bee biomes, insect and hedgehog houses to boost their ongoing ecological efforts to protect wildlife.
Boroughbridge Allotment Society was founded in December 2009 to create a space for local people to watch nature thrive.
Geoff Hustwit, secretary at the society, said:
"This donation will help us create valuable habitats for beneficial wildlife which will assist us in developing a sustainable culture on our allotments.”
Sam Wood, sales director at Barratt Developments Yorkshire West, said:
“We are dedicated to creating green and pleasant places to live, and to giving those living on and around our developments the tools to help nature thrive."
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