Accessorize in Harrogate has reopened today.

The store is now focused solely on homeware and gifting after undergoing refurbishment.

The unit was previously a dual store for sister brands Accessorize and Monsoon.

Both closed last month and Accessorize later confirmed that Monsoon had permanently closed with the nearest store now in York.

Staff at Accessorize, which is celebrating 40 years on the high street, said at today's reopening the Harrogate store was the first of its kind as it is the first place pursuing its new homeware business model.

The brand traditionally sold women’s accessories but now offers “a more diverse selection of gifting categories such as bridal, home and summer”, as well as self-care and men’s gifting products.

Staff said if the Harrogate store is successful, they will begin to roll out this rebrand of stores nationwide.

An Accessorize spokesperson told the Stray Ferret today:

The refurbished store sits on Harrogate's premier shopping street alongside other fashion retailers, including accessories and homeware store Oliver Bonas.

An Accessorize spokesperson said it was not concerned about the close proximity and similar layout of the stores.

They added:

Accessorize was established in 1984 in Covent Garden and has since opened 295 stores across 25 countries. To mark its 40th anniversary the brand has launched a campaign that revives its most popular styles in a new archive collection.

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