5 things we learned: Harrogate Town fans’ forum on finances, training ground and football regulatorHarrogate Town applies to vary premises licenceNew Harrogate Town stand to double away capacity

A new away stand at Harrogate Town is expected to nearly double the capacity for travelling fans.

Sarah Barry, chief executive at the club, confirmed at a fans forum at the Cedar Court hotel on Thursday that the standing terrace is expected to be completed in 10 days time.

The stand is expected to increase the away capacity from 600 to at least 1,148.

Ms Barry told supporters that the ongoing building work at the ground had seen the capacity reduced to 450.

Meanwhile, a seated home stand is also set to finish construction this month.

Ms Barry said:

“The away standing terrace that is being built, all being well and subject to all the usual sign offs with safety advisory group and building control, should be ready in theory for the end of next week.

“That’s really good news. The seated stand is a home stand and that should be ready by the end of the month.”

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The new stands will include another refreshment kiosk for home supporters and bar for away supporters, which are expected to be complete in January.

Ms Berry added that the club was expecting a big crowd for the Wrexham game, which will take place on November 28.

She said the club hoped to have the new away terrace operational in time for the match against the Welsh side.

Meanwhile, Irving Weaver, Town chairman, told the forum that he still hoped to find the club a dedicated training ground in the Harrogate district.

Mr Weaver said the club had made “five or six” attempts in “five or six years” to find a site.

He said:

“It is right at the top of the agenda. 

“Having got the ground itself. into an acceptable form in the EFL, we will move forward with our own facilities. It will be cheaper than hiring facilities from the West Riding County FA.”

Mr Weaver said he wanted a site that would be able to accommodate all players from the player development centre to the first team. 

Temporary bar to open at Harrogate Town in fortnight

A temporary bar is due to open at Harrogate Town‘s stadium in about two weeks.

Club chief executive Sarah Barry revealed the news at a fans’ forum last night — and added she hoped the Wetherby Road ground would have a second bar for home supporters by Christmas.

Not being able to get a drink on match days has been frustrating fans for some time.

Ms Barry told the forum she had been working on a solution since she arrived as chief executive just over a year ago, adding:

“We got planning permission on 6 September – that’s how long it has been. By the time we got planning permission unfortunately for us we can’t get the building slot we hoped.

“I’m absolutely delighted to say we have just had permission to put up a temporary bar which we hope will be put up as soon as possible. We will also be turning another part of the ground into a home supporters bar too.

“We will certainly have a temporary bar coming imminently and we will have a second bar, I’d like to say by Christmas, but don’t hold me to that as we still have to go through some hoops.”

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About 100 fans attended last night’s event at the Cedar Court Hotel and although many questions focused on Town’s poor form there were no direct calls for manager Simon Weaver to go.

Irving Weaver said it was a “fair question” when someone asked about the direction of the club but added it was “a bit early” for a change.

Last night’s fan forum also revealed…

Simon Weaver has turned down two job offers at other clubs

Chairman Irving Weaver revealed his manager and son Simon Weaver had rejected two job offers from professional clubs. He said:

“I’ve never disclosed this and he doesn’t know I’m going to say this: Simon has had a couple of offers because of the success of the club.

“One was from a Championship club and six weeks ago a League Two club went direct to him without any protocol of going to the chairman.”

The Weavers are “scrappers” who plan to battle their way out of trouble

Simon Weaver has been under pressure lately following a poor run of form that has left Harrogate just above the relegation zone.

Irving Weaver said he and Simon had no plans to quit and would work together. Talking about their relationship, he said:

“I’ve always said it was a linkage that was strong and if it failed it failed together. We are scrappers. We are going to graft this.”

Luke Armstrong has the manager’s backing – but is not “undroppable”

Asked about the struggling striker, Simon Weaver said:

“Nobody is undroppable. I have a really good relationship with Luke. He’s my Harry Kane. He has droughts, takes a battering, but I know there’s goals in there and there’s a real player there. I’m backing him but don’t be kidded – no player signs a contract where they are guaranteed a spot but the lad needs backing.”

Attendances are “not as bad as reported”

Sarah Barry was asked at the forum why ticket prices had been ‘hiked up’. She replied:

“I’d challenge that by saying prices have not been hiked up — we’ve aligned them. We were way, way, way behind average and had a price freeze for three or four years.”

She said there had only been a few home matches so far this season and there were mitigating circumstances behind some low attendances. She said “overall it’s not as bad as reported”.

Irving Weaver gave a more despondent answer when asked what the season’s highlights had been for him so far.

“There have not been too many highlights on the pitch. We’ve been down on crowds so that’s not an easy one to answer. It’s been a tough time all round. We need to be racking up the points.”

Harrogate Town to spend £3.5m improving ground

Harrogate Town‘s EnviroVent Stadium is to undergo a £3.5m upgrade, which will include a new seated stand, match day bar and improved ticketing facilities.

Chairman Irving Weaver is footing the bill, which the club said in a statement will help the board’s ambition of creating a “sustainable and thriving club, for future generations to enjoy”.

The new stand will increase the ground’s capacity above the current limit of 5,000 fans. It will replace the Myrings Terrace and will be able to hold 2,000 fans.

A new bar will please fans, who have been unable to get a drink at games since they were promoted to the English Football League in 2020. This is because away fans are now segregated in the Myrings Terrace, which includes the 1919 bar.

Also planned is an extension of the corporate hospitality area, with more space for diners.

Home since 1920

The ground on Wetherby Road has been home to the Sulphurites since 1920, but in recent years it has struggled to keep pace with the club’s rapid rise up the divisions into the English Football League.

Fans were banned from a pre-season friendly against Sunderland last summer after North Yorkshire County Council found 17 “unacceptable risks” at the ground, which were related to fan safety.

Problems with the ticketing system also left some fans unable to attend a home match against Stevenage in September.

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Chief executive Sarah Barry said the club had listened to feedback from fans, which has helped to shape how the money will be spent.

She added that she hopes the investment, which will include an improved ticketing system, will improve the matchday experience.

Ms Barry said:

“This is a really exciting time for our club.  It’s now two years since we were promoted to the EFL for the first time in our history. As we come out of the pandemic and get back to regular fixtures and crowds, the time is right for us to invest in our future.

“Our proposals stem from listening to feedback from fans in a number of areas.  Easier ticketing, better flow through turnstiles and an improved refreshments offering are some of the suggestions that have been made and have been taken on board.

“We want to enhance the match day experience for our loyal and dedicated supporters who make this club.  We’ve seen bigger crowds, welcomed more young families and teenagers to the EnviroVent Stadium lately and we want to sustain and grow this, retaining and attracting our committed supporters of the future.”

Hot Seat: Harrogate Town’s new CEO aims to take club to new heights

Sarah Barry is Harrogate through and through.

She grew up in the town, attended Granby High School and worked for Stray FM from almost the start of its existence in 1994 until its closure last year.

In her first media interview since becoming the club’s new chief executive officer three weeks ago, she told the Stray Ferret there are some surprising similarities between running a local radio station and a football club.

“When I was running Stray FM, our unique selling point was ‘local’. Our stakeholders were our community, listeners, advertisers, regulators and owners. It’s exactly the same with the football industry.”

The jump to league football

On the pitch, Simon Weaver and his players have brought Harrogate Town into the English Football League for the first time in their existence and have captured the imagination of the footballing world for their team spirit and style of play.

However, in some respects it’s been a difficult summer off the field.

Multiple safety issues at the ground forced the council to ban fans from attending a friendly, their online ticket booking system went down on the day of a match and there has been a public row between two rival fan groups.

Ms Barry said suggestions that the club was not prepared for the off the field rigours of league football are “grossly unfair”:

“It’s easy to say that on the outside looking in but I’ve been with the club three weeks and I’ve picked it up really quickly. I’m really protective of my team now. We’ve made some errors but we had to prioritise and make sure the team was ready to play football. It’s like having 20 tennis balls thrown at you, you can only catch so many of those.”

Wetherby Road

Key to Ms Barry’s role will be growing the fanbase and attracting more fans to the EnviroVent Stadium. It’s often said that Harrogate is not a “football town” but she believes there is potential to double their regular attendance to 6,000 people.

“We’re not [a football town]. That’s a fact. But we have the Harrogate district. Nearly 150,000 people live here and we can can reach out to them.

“We have got football fanatics, the schools and community who we really want to work strongly with.

“Leeds United have done a lot of work around here, but most people have two teams. They’ll have a bigger team and they’ll have a local team. Not everyone can afford to go off to Manchester United or Liverpool.”

The stadium is in a residential area and flanked by the busy Wetherby Road. The ground has been transformed after some serious investment from the club but it’s hard to ignore some well-documented issues.

It’s difficult to park, they’ve had to close the 1919 bar on match days, and fans spill out onto the road at the end of games. So will the ground be able to cope with 6,000 fans?

Ms Barry said “there are no immediate short-term plans” to move the ground but conceded it has challenges which she believes they can overcome.

She said:

“There has been a lot of work in years gone by to potentially move the ground. There are so many challenges [at the EnviroVent], we won’t hide from that.

“A decision was taken and there’s been a lot of investment. If we can make it happen to stay where we are that will be the first choice at the moment. 

I’ve been to a stadium recently and the capacity was 20,000 but they had 5,500 fans in that. It looked empty, what would you rather have? A jam packed ground full of energy and atmosphere bouncing off every corner, like we had at Newport. I thought the atmosphere was electric. That’s what we’re after week-in week-out. I’d rather have that than a ground thats three quarters empty.”

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Communication

As part of the restructuring at Harrogate Town, Garry Plant will move from managing director to commercial director with Ms Barry overseeing the whole operation.

Mr Plant has been the public face of the business side of the club and has been the scapegoat for some issues fans have had with the club, particularly around communication.

Ms Barry strongly defended his work.

“I’ve known Garry since he started at the club. He’s a great guy and has done so much that is unseen. He’s come in for some stick. I’ll defend him. 90% of the stuff he does is unseen. You see what happens on the football field, but what goes on behind that and the hard work, nobody sees that. I’m here to support him and he’s doing a great job.”

Ms Barry also stressed the importance of the club’s supporter liaison officer (SLO) Phill Holdsworth, who like Mr Plant, has faced criticism from a section of the fanbase. She wants to improve communication between the club and fans.

She said:

“I’m new to this and don’t know whether [the criticism of the SLO] is warranted or not. Some of it is not defensible in any way shape or form. I want to help him as well improve those relationships. It’s fundamental to have an SLO. It will really help us as a club. We need to nip some of these things in the bud and understand if there’s any upset or hostility and try and prevent it. Everyone is in this for the same reason.”

The Weavers

Ms Barry said her role at the club came about through the friendship she forged with Simon during her time at Stray FM.

It’s clear the reverence she has for both him and his dad, the club chairman and owner Irving Weaver.

I almost daren’t broach the subject of what would happen if a club higher up the leagues approached them about Simon Weaver becoming their new manager. She said: “You’d have to ask Simon that question. I’d obviously like him to stay!”

She wants to help the club achieve further success and reward the Irving family for what they’ve put into the club over the past decade.

“Simon is amazing and inspirational full stop. He’s probably the reason I’m sat here. Listening to him speak, he’s eloquent and has this sincerity that is genuine. He’s got respect and there’s no spin.

“I want to see all the effort money, and time come to fruition over the past years for the owner.”

New Harrogate Town CEO: ‘Ticketing system not fit for purpose’

The new chief executive of Harrogate Town has said the club’s online ticketing system, which led to some fans being unable to attend last weekend’s match, is “not fit for purpose” and is giving the club a bad reputation.

At about midday on Saturday, the club posted on social media that its online ticket booking system was down.

The club had already closed its box office at 11am to avoid long queues forming on Wetherby Road so disappointed fans yet to buy tickets were unable to attend.

One fan, who had hoped to attend but was unable to buy a ticket, told the Stray Ferret the situation was “a farce”.

‘We’ve got a problem’

Sarah Barry, who was appointed chief executive last month, was on a panel at a Harrogate Town fans forum at the Cedar Court Hotel last night.

The panel, which also included first-team manager Simon Weaver and managing director Garry Plant, answered questions submitted by fans.

Ms Barry said:

“The ticketing system is not fit for purpose. It’s one of the priorities I have to fix.

“It wasn’t tested during the pandemic. We’ve got a problem.”

Ms Barry defended some of the criticism levelled at the club and said many of the ticketing problems were outside its control. She said the club was working on a Plan B that could see it move to a new online ticket booking provider.

She said several other clubs in the English Football League had encountered similar problems with Town’s current provider. She did not say which ones.

Ms Barry added:

“It’s not an overnight fix. There have been different problems all outside of Harrogate Town.

“It’s a rotten experience and gives us a bad reputation. Give me a chance to find a solution.”

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‘Perfect storm’

Ms Barry said the ongoing closure of the 1919 bar at the ground meant some fans had been drinking in pubs away from Wetherby Road and coming to games nearer to kick off, causing long queues.

This contributed to the club’s decision to stop selling tickets in-person from 11am to encourage fans to buy online.

However, Ms Barry conceded that the 11am announcement “was not communicated enough” and led to a “perfect storm” due to the online system being down.

Ms Barry said from the next home game against Scunthorpe on October 9, the club will sell tickets from its shop on Commercial Street until 3pm to allow fans to purchase tickets in-person closer to kick off.

Harrogate Town appoints Sarah Barry as chief executive

Harrogate Town has appointed Sarah Barry to the newly created position of chief executive.

The club, which has won its first three matches in League Two this season, announced the appointment today.

Chairman Irving Weaver said Ms Barry, who was managing director of former local radio station Stray FM, had a “wealth of experience and business acumen in leading a team”.

He added:

“It is an exciting time as fans return to football and with Harrogate Town’s first full season with fans in League Two and I am delighted that Sarah is going to join us in a new role as chief executive officer.”

Harrogate-born Ms Barry began her career in advertising sales after leaving university and joined Stray FM in 1994.

She said:

“I have always known there was something very special about this club, its people and spirit. From the start, I felt aligned with what it represents so this move feels very natural for me.

“I’m passionate about my hometown and nothing can bring people together like football can, which I also love, so I am incredibly excited to be joining.

Ms Barry will take up her role on September 13.

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