No. 5: A new era for Harrogate’s Christmas markets

In this article, which is part of a series on the 15 stories in the Harrogate district that shaped 2021, we look at the controversial changes to Harrogate’s Christmas markets.

The organisers of the Harrogate Christmas Market had 170 traders and 53 coaches booked to attend the annual event on Montpellier Hill in November when their plans were scuppered in July.

Harrogate Borough Council announced it had rejected the organisers’ event management plan because it “did not fully take into account the risk of overcrowding and necessary evacuation procedures, counter-terrorism measures and the ongoing risk of covid”.

The council quickly revealed plans to stage an alternative event in partnership with Market Place, a specialist market company from Greater Manchester. It later emerged the two organisations had been in talks since March.

The collaboration, which was extended to include Harrogate Business Improvement District, led to the creation of the first Harrogate Christmas Fayre, which took place in town centre streets from December 3 to 12.

Besides stalls, the fayre included a free road train called the Candy Cane Express, a carousel, helter skelter and ferris wheel.

The Candy Cane Express road train.

The town centre location and added attractions seemed to go down well, although some were disappointed with the lack of variety of stalls.

But it seems the event will return in 2022. Richard Cooper, leader of Harrogate Borough Council, has spoken glowingly of it and of bringing it back next year.

Operations manager from Marketplace Europe, Andy Pidgen.

Andy Pidgen, operations manager at Market Place Europe, told the Stray Ferret:

“It went really well, the traders were very pleased. Some of the businesses I have spoken to said how good the event was for footfall. The council and Harrogate BID really liked it.

“We still need to have a debrief with both organisations in January but at the moment I would say I am feeling quite positive about next year.

“There are a few things I would like to tweak in terms of chalet locations but overall we would aim to make the Harrogate Christmas Fayre bigger and better in 2022.”

A separate artisan market was held in Valley Gardens on the first weekend of the fayre. Its success means the organisers, Little Bird Made, are now hoping to stage monthly artisan markets at the same venue.

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What is yet to be seen is whether the council’s warm welcome would extend to the organisers of the Harrogate Christmas Market, who hope to bring their event back next year.

Steve Scarre, the vice-chairman of the Harrogate Christmas Market.

Steve Scarre, vice-chairman of Harrogate Christmas Market, told the Stray Ferret that he will enter talks with the council and submit a new event management plan in January.

He said:

“We are planning to hold the Harrogate Christmas Market in the Montpellier Quarter next year.

“Every year there are new requirements that we have always tried to meet. We bend over backwards to make it as safe and enjoyable as possible.

“We have asked for a meeting with the council in January and plan to submit an event management plan then.

“From the very beginning we have said we have no issue with a separate event in the town centre.

“But our Harrogate Christmas Market works in the Montpellier Quarter. It is simply magical down there.”

Without the foresight of the Ghost of Christmas Yet to Come, it seems difficult to predict at this stage how many markets Harrogate will get next Christmas.

Ferris wheel joins host of Christmas attractions in Harrogate

A ferris wheel is now in place on Harrogate’s Crescent Gardens joining a host of other Christmas fairground attractions including a helter skelter and a carousel.

The arrival of the ferris wheel was delayed due to a missing part but now it’s here it completes the Christmas attractions organised by Harrogate BID and Harrogate Borough Council.

The hope is that the three attractions, alongside the Christmas markets and other events, will entice people to visit the town and give a boost to local businesses.

These three rides are set to stay in place until early January.

A festive road train will also travel around the town centre from Friday, December 3 to Sunday, December 12.

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Ferris wheel, carousel and road train part of huge Harrogate Christmas offering

A Ferris wheel, Victorian carousel, helter skelter and road train will be among the highlights of Harrogate’s festive offering.

Harrogate Borough Council announced a raft of new initiatives today to bring festive cheer this year.

The festivities will last from November 15 to the first week of January.

A road train will operate around the town centre from December 3 until December 12, which coincides with the dates of the new Harrogate Christmas Fayre.

It’s all part of the council’s drive to get people into the town centre to support the new fayre and the artisan market in the Valley Garden, which will also stimulate high street businesses.

The Stray Ferret asked where the attractions will be placed and what the cost will be but a council spokesperson said those details were yet to be confirmed.

To encourage footfall to town centres across the Harrogate district, a magical window trail will also be unveiled.

Funded by the government’s Welcome Back Fund, the window trail will feature 12 festive depictions that have been designed by local people.

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Gemma Rio, head of destination management at Harrogate Borough Council, said Harrogate would be “an absolutely unmissable destination for a festive day trip or weekend away” this Christmas.

She added:

“We have been working hard to ensure festivities return this year in order to drive visitors to our district’s shops, restaurants, visitor attractions, hotels and B&Bs.

“This latest announcement confirms that Christmas is well and truly set to return to Harrogate town centre and I’m really excited about what we’re due to bring.

“We are also about to launch the biggest Christmas marketing campaign in Visit Harrogate history to ensure all towns enjoy the benefits the additional footfall brings.”

Free parking

Matthew Chapman, Harrogate Business Improvement District manager, said it promised to be “one of the most impressive festive offerings Harrogate has seen in many years”.

He added:

“In addition to supporting the Harrogate Christmas Fayre and co-funding the Ferris wheel, Victorian carousel, and helter skelter, in just a few weeks our Christmas lights will be illuminating more streets than in previous years.

“We are again partnering with the Rotary Club of Harrogate for the annual Christmas Shop Window competition and Harrogate International Festivals for their North Pole post office. And on Monday (18 October), we will officially take the Christmas wrapping off our Father Christmas experience.

“We have also been working with Harrogate Borough Council to offer shopper’s free parking in Victoria multi-storey car park at set times during the month of December. Retailers are expecting us to pull out all the stops this Christmas, and I don’t think they will be disappointed.”

Christmas markets

Christmas market operator Market Place Europe have also announced this week that Harrogate Christmas Fayre will be open between 10am and 7pm Monday to Wednesday, 10am and 9pm Thursday to Saturday, and 10am and 4.30pm on Sunday.

The market will take place on Cambridge Street, Market Place, Station Square and Cambridge Crescent and will be a great place to pick up some last minute and unique gifts along with mouth-watering treats for people to enjoy as they wander around taking in the sights and sounds.

Around 50 traders from Yorkshire will take part in the fayre.

In addition, Little Bird Made is set to hold a festive artisan market in Harrogate’s Valley Gardens on Saturday 4 and Sunday 5 December, with times to be confirmed.

The artisan market will feature approximately 60 local and regional traders and producers who will sell a variety of festive arts and crafts, clothing, homeware, jewellery, as well as food and drink.

Councillor Richard Cooper, leader of Harrogate Borough Council, said:

“More than 100 traders, as well as our high street businesses, will bring a first-class offering to Harrogate town centre this December that will truly get people in the festive mood.

“With the absence of a number of Christmas markets across the region this year, I have no doubt visitors will arrive by the coach load to see what Harrogate has to offer.

“Whether that’s our district’s shops, restaurants, visitor attractions or hotels and B&Bs, I hope everyone will see the benefit this town centre offering will bring.”