NEOM, the home fragrance brand that has grown to international prominence from its Harrogate HQ, has appointed a new chief executive.

Isabel Malbois, who was previously managing director at the company, takes over from co-founder Oliver Mennell, who will stay on as non-executive chair. Fellow co-founder Nicola Elliott remains as creative director.

Isabel joined NEOM – whose name comes from its founders’ initials – as global commercial director in 2021, after successful stints at L’Oréal, Urban Decay and Giorgio Armani. She said:

“I’ve thoroughly loved working closely with Nicola and Oliver and the passionate and smart NEOM team over the past two years and I’m super excited about my new role as CEO. NEOM is a very much-loved wellbeing brand.

She added:

“I look forward to continuing to stand shoulder-to-shoulder with Nicola day to day and having Oliver close to the business in his new role as chair to keep driving the company onwards and upwards.”

Oliver Mennell and Nicola Elliott founded NEOM in 2005, launching a range of natural fragrances designed to improve sleep, lower stress, boost energy and lift mood. Within a few years, their products had been adopted by celebrities including Gwyneth Paltrow, Sienna Miller and Kate Moss.

Now based at Hornbeam Park, it has achieved B Corp certification – an internationally recognised standard for sustainability – and in its last annual accounts recorded post-tax profits of over £3 million.

Hospital rated ‘good’ by CQC

A mental health hospital in Harrogate has been praised for the “outstanding” caring nature of its staff by inspectors from the Care Quality Commission.

The regulator’s report on Cygnet Hospital Harrogate praised the high standard of care offered at the service and highlighted many areas of positive practice, saying the hospital had embedded a “person-centred” culture.

The service, on Ripon Road, is part of the Cygnet Health Care division, and offers a care service for men and women suffering with acute mental health.

The inspection, which took place in August, looked at all key lines of enquiry: safety, care, responsiveness, leadership and effectiveness. The service was awarded a Good rating overall, with Outstanding in the Caring domain.

Hospital manager Gavin Clark said:

“We’re all absolutely delighted with a good overall from the recent inspection, but to get an outstanding in the Caring domain was the cherry on top.

“That the report recognises the contribution of multiple departments in this – and not just clinical teams – felt a real validation of the entire staff group’s efforts. I feel so proud of everyone and would like to thank all of my staff for their hard work and dedication towards providing high-quality, compassionate care.”

Read more:

• Business Breakfast: Harrogate-based Japanese shop celebrates 25th anniversary
• Business Breakfast: Minskip bedding company secures £100,000 funding
• Business Breakfast: Connexions to withdraw Knaresborough-Harrogate bus service

The Stray Ferret is delighted to announce that the chief executive of North Yorkshire Council will be the keynote speaker at the inaugural Stray Ferret Business Awards.

Richard Flinton’s speech at the awards in March 2023 will be timely because the new council will come into existence the following month.

Mr Flinton, who is currently chief executive of North Yorkshire County Council, is at the forefront of the creation of the new unitary authority so he is well-placed to give our audience an insight into the changes to come.

Since joining North Yorkshire County Council as a trainee trading standards officer 30 years ago, Mr Flinton has held many roles including assistant head of trading standards, lead of the council’s economic development team, assistant chief executive and director of business and environmental services before becoming chief executive.

As chief executive he has covered statutory roles as director of children and young people’s services and director of health and adult services. He now chairs the chief executives group and the local resilience forum.

From April 2023, he will oversee the merging of the existing seven district and borough councils with North Yorkshire County Council to form North Yorkshire Council.

Once complete, he will be responsible for around 10,500 staff and a budget of £1.4 billion.

Many challenges ahead for North Yorkshire Council

There are significant challenges ahead for North Yorkshire Council, with inflation at its highest level for 40 years, a growing elderly population which is already at one-in-four of the county’s population and a recruitment crisis.

With so many changes and challenges for North Yorkshire Council, this is a keynote speaker that can’t be missed.

Get your early access tickets for the Stray Ferret Business Awards now and make sure to enter your business for one or more of our ten award categories by clicking or tapping here.

The board room at the top of Bettys on Harrogate’s Parliament Street provides panoramic views of the town centre.

Spectacular as they are, it’s impossible not to look down now without a sense of trepidation.

Recession, cost of living crisis, inflation, recruitment problems and energy bills are rarely out the news and you wonder how many of the shops and businesses will still be around in a few months time.

Simon Eyles, a member of the collaborative chief executive at Bettys since June 2016, says it feels like the most challenging time in his career.

“It is a tough time for the High Street and I do worry where things are going. Every retailer needs to be on top of their game in the next six months time.”

Even Bettys? The queue for the flagship tearoom in Harrogate still snakes around the corner but Harrogate’s best-known brand is not immune to the turbulence.

Its latest accounts, published in July, warned of ‘significant trading challenges’ ahead and revealed that although turnover grew by 8.8% in the year to October 31, 2021, operating profit fell by £1.6m to £15.5m.

Mr Eyles says recent accounts are difficult to read because there have been so many one-off costs due to things like covid but accepts these are tough times.

Read more:

• Bettys celebrates new Railway Children movie with steam train display
• A cake fit for a Queen: Ripon mum wins Bettys Jubilee Bake Off
• £70,000 energy bill increase forces Harrogate district farm shop to close

He quotes ex-boxer Mike Tyson’s famous line that ‘everyone has a plan until they get punched in the mouth’, adding: “It feels like we have been punched in the mouth a lot recently.” But he remains upbeat.

“I’m an optimistic person because if you were a worrier you would get yourself into a pickle right now.

“There’s an insight we have that says ‘there’s nowhere quite like Bettys’. That’s something I want every single customer to feel when they leave.

“We need to ensure our menus keep changing by doing things like making sure we have the best service, more vegetarian options. We don’t need to reinvent ourselves or have a revolution — it’s about how we carefully and skilfully change.”

Northern roots

Born in Stockton-on Tees and now living near Boroughbridge, Mr Eyles has spent his entire student and working life in the north.

He did business studies at Sheffield Hallam University and subsequently held senior marketing and commercial roles with household brands in the food and retail industry, including Asda, McCain and Lurpak.

A Middlesbrough FC fan and former county tennis player who now plays for Boroughbridge Tennis Club, he joined the Bettys & Taylors Group as marketing director for Taylors of Harrogate in 2011.

In 2016 he transferred to his current role at Bettys, which employs about 1,450 staff at its Starbeck bakery and five tearooms. He says:

“This place grabs you. It has deeper connections, deeper history. It can be a weight to carry knowing how precious and valuable it is.”

Outside Bettys’ flagship tearoom in Harrogate.

Five chief executives

My Eyles is one of five chief executives under Bettys’ unusual collaborative structure. He says:

“I find it a supportive model as the five of us have different perspectives and areas of expertise, meaning that we can make better, rounded balanced decisions.

“We can move at pace when we need to but sometimes it’s better to discuss, listen to each other’s views, in order to make a more informed decision.

“We certainly are not a ‘command and control’ business, as we have all worked in organisations that have this power dynamic and believe that this is a more rounded, considered approach to leadership.”

The leadership isn’t planning any fundamental changes. Bettys will continue to operate five tearooms: Harrogate town centre, RHS Harlow Carr, York, Ilkley and Northallerton. Mr Eyles says:

“We are Yorkshire through and through. There are no plans to open in London or anywhere.”

Harrogate town centre and York are the busiest and attract more tourists for afternoon tea. Harlow Carr, he says, does well on the retail side from people popping in as part of a trip to the RHS gardens whereas Northallerton and Ilkley have loyal local followings seeking tea and cake.

There’s also Bettys’ bakery in Starbeck, which is significantly affected by rising energy costs. My Eyles says:

“We have to work really hard as to how we can absorb those costs.

“You can’t just keep putting prices up, you have to find the right balance and the queues are sign we have got that equation right.”

Christmas build-up begins

September marks the start of Bettys’ build up to Christmas, which is its busiest time of year.

The window displays and products are planned and the Christmas catalogue will soon be published.

Last year’s Christmas window display in Harrogate.

Last year the company reported its highest ever sales figures for a Christmas period. Online sales have doubled since the pandemic.

The premium market Bettys serves is to some extent insulated from the recession but equally many people are more cutting back on treats.

Recruitment remains a major headache, especially for kitchen staff. Brexit, he says, is having a delayed effect and making recruitment harder. It’s also prompted the company to stop trading in Europe:

“We ship a lot to the United States and Australia but the complexities that are involved with shipping to Europe means that we are not doing it because it’s not worth it for us. I don’t think Brexit has done us any favours.”

Bettys was founded in 1919 by Frederick Belmont, of Switzerland, whose family still owns the company. Mr Eyles, who has a 14-year-old daughter and two labradors, says the family is not involved in day-to-day business but are regularly updated and make strategic decisions.

“Bettys will be thriving for years to come. We will have evolved but at the heart of it we will always be a magical experience.

His advice for companies struggling to survive?

“If you freeze and wait for things to settle down, that is a big risk. You need to be proactive.”

Masham is the small town in the Harrogate district with a big reputation for beauty and beer.

Set in sumptuous Wensleydale, it is home to two major breweries — Theakston and Black Sheep.

The breweries, which boost the town’s economy and provide jobs, have been around so long it’s hard to imagine Masham without them. But the future at Black Sheep looked far from rosy a few years ago.

The company, which was founded by Paul Theakston in 1991 when he became the black sheep of the family by setting up a rival to the brewery created by his family in 1827, was running at a loss.

The chairman asked Charlene Lyons, who had set up her own consultancy at the age of 29 in 2007, if she would consider becoming chief executive.

Ms Lyons knew what she was getting into: her consultancy had been brought in to help Black Sheep in 2016 and she had joined the board in 2018. She says:

“It was a business that had not had much external objectivity. It had been making a loss for four or five years.”

Charlene Lyons

For Newcastle-born Ms Lyons, it was an appealing new challenge.

The daughter of a market trader, she grew up fiercely determined to be a successful businesswoman. She cut her teeth as a fashion buyer for Marks & Spencer in London and her career was flying but her dad’s sudden death when she was just 23 had a profound effect.

Gradually her mindset changed and by the time the top job at Black Sheep became available the prospect of working in the Dales appealed more than corporate city life.

Ms Lyons, who sleeps for just three or four hours a night, now enjoys the scenic commute to work from Leeds at 5.45am. She says:

“It’s the most beautiful drive to an incredible part of the world, for a business that is deep rooted in the most amazing heritage and culture.”

Future planning

There was plenty to occupy her mind on those early morning drives when she started the job. Weeks after becoming chief executive, covid struck.

Black Sheep was quick to respond, staging regular coronavirus planning meetings from January 2020, when much of the world was laughing it off.

As the situation worsened, the company instigated a raft of measures, such as improving its online shop, securing third party packaging to reduce its reliance on one supplier and alerting supermarkets to the availability of its products. Online sales increased from about £100,000 to £800,000 during the first covid year.

Black Sheep also offered a ‘brew to you’ delivery service, which involved delivering beer to the end of people’s drives and provided a local food delivery service in Masham. A future strategy team was set up to plan for life after covid. Ms Lyons said:

“So many businesses didn’t have the bandwidth to think about the future during covid.”

Ms Lyons’ bold and forward thinking approach helped the company recover at a time when covid had a devastating impact on the hospitality trade. Besides furlough, Black Sheep received no business rate freeze or grants despite the catastrophic impact of pub closures.

Read more:

• Masham’s Black Sheep secures Jet2 deal
• Continuing the best-known name in the Harrogate district

The latest annual accounts, for the financial year ending March 31, 2021, revealed the company made a profit of £1m but an operating loss of £1.1m due to exceptional items, such as redundancy payments.

Considering the circumstances, this was an impressive set of results. The accounts also reveal how much covid changed the business model. They state: “Our off trade business grew its turnover from £6,864,988 to £9,547,261, our on trade turnover was decimated, reducing from £9,838,810 to £2,245,457.”

The current strategy focuses on providing a direct route to market, rather than relying on third parties, and ‘owning Yorkshire’, which means getting its products in every pub, bar and other retail outlet selling beer in the county.

The brewery in Masham.

Black Sheep exports to 12 countries but overseas trade is a very small part of its business.

Its fresh approach to marketing is epitomised in its recent drink cask beer campaign, featuring comedian Maisie Adam, which aims to break down what Ms Lyons calls the “ridiculous stereotype” that only men aged over 55 drink cask beer.

Ms Lyons is rather tired of another cliché: that being a female chief executive in the world of beer is frowned upon.

“It’s not been an issue at all. The perception is more in the eye of the beholder. People always ask ‘what’s it like to be a CEO in a make dominated brewery?’ But in my experience everybody is taken at face value. It doesn’t occupy even a tiny bit of my thinking.”

Outside work she enjoys travel, food and wine. Being the mother of three sporty children, she also spends a lot of time driving them around.

Masham may seem a long way from corporate life but managing a team of 146 staff in such difficult time is no easy task, particularly when you throw in challenges like the cost of living crisis and rampant inflation.

But Ms Lyons looks back on the last two-and-a-half years at the helm with satisfaction.

“We’ve done an exceptional job. Many businesses have just folded.

“Hospitality has been one of the most affected sectors and we had no government support except furlough.

“You have two choices with challenges: slump your shoulders and let things overtake you or rally the troops and do something about it.”

Harrogate District Chamber of Commerce has announced it will have three female speakers at its June meeting.  

The business networking event will include talks from Sarah Barry, chief executive of Harrogate Town, Rhiannon Wilkinson, headteacher at Ashville College, and Charlene Lyons, chief executive of Black Sheep Brewery.

Sue Kramer, president of the chamber, said:  

“For my first meeting as chamber president, I’m delighted that we are hearing from three inspirational women leaders.  

“I’m really looking forward to hearing from Sarah, Rhiannon and Charlene about their career paths, and it will be interesting to learn if they faced any challenges along the way.” 

The meeting will take place on  June 13 at 6:15pm at Harrogate’s Crown Hotel, and is open to non-members.  

Doors open at 5.30pm for informal networking.  

Rudding Park to host ‘dine in the dark’ 

Rudding Park will host its first ever ‘dine in the dark’ experience on Friday to raise money for Guide Dogs charity. 

Guests will be served a three-course meal whilst blindfolded, with the main course being eaten in complete darkness.  

The event aims to raise awareness of how visually impaired people experience daily activities, and educate people on the work of guide dogs in the region.  

Organiser and guide dog owner, Kim Murphy, said:  

“Even eating a meal without dropping the peas or knocking a glass of wine over is quite a challenge and that’s just one part of your day when you’ve lost your sight.”

Nicola Ridgway, community fundraising manager at Guide Dogs,  said:

“Dine in the Dark experiences are just a small insight into the world of sight loss, but people often come away feeling enlightened and more aware of the challenges people with vision impairment face day to day.” 

The evening will take place from 7.30pm to 10.30pm. Tickets are available here. 

Read more: 

• New chamber president ready to reinvigorate Harrogate business scene
• Rudding Park launches programme for young aspiring chefs

Eight local businesses completed a sleepout with CEO Sleepout UK to raise awareness of hidden homelessness in the district. 

The group of business leaders spent the night sleeping outdoors at Harrogate Rugby Club, and have raised almost £15,000 for CEO Sleepout UK, Ripon YMCA, Harrogate District Foodbank and Harrogate RUFC. 

The North Yorkshire based companies that took part were Nicholls Tyreman Estate Agents, Hudgell Solicitors, Ripon YMCA, Pavilions of Harrogate, Jorvik Design Group, Stratstone BMW, Carson Homes and Harrogate Borough Council.   

The participants included CEO of Hudgell Solicitors Rachel Di Clemente, Nicholls Tyreman director James Tyreman, and director of Jorvik Design Group Ady Rhodes.

The business leaders at Harrogate’s sleepout

Chief executive of CEO Sleepout Bianca Robinson said:  

“I was thrilled to see some of North Yorkshire’s biggest-hearted business people turn out for this event. Just because Harrogate is not a place where you might see many rough sleepers, it doesn’t mean homelessness doesn’t exist.  

“Hidden homelessness is increasing across North Yorkshire – families who can no longer afford private rental, young people, and single mothers living in insecure temporary accommodation.” 

She added:  

“It was a tough night and surprisingly cold, but by bringing those with lived experience to share their stories, and hearing about the vital work of charities on the frontline, we unlock understanding, compassion and inspire our business leaders to use their power to create greater social value.” 

CEO Sleepout stages fundraising events across the UK, and has raised £3 million for more than 100 charities.  

Student from Knaresborough achieves unprecedented full marks in hairdressing exam 

A hairdressing student from Knaresborough has achieved full marks in her practical exam.  

Penny Ledgeway, who is 20, completed her level two exam at Intuitions hairdressing college in Harrogate, with a perfect score of 700 marks.   

During the exam, she was asked to do a number of hairdressing treatments, including half a head of highlights, a restyle and cut, and a curly blow dry. 

When asked why she chose to pursue hairdressing, Ms Ledgeway said:  

“I’ve always wanted to do it really, I like to do a bit of everything but I am quite social anyway.

“I wouldn’t be able to just sit at a computer all day.”

Michelle Oliver, director of Intuitions college, said it was “unusual” for someone to get full marks in the exam, adding:

“Both me and her educator are really proud, she’s worked really hard.

“It’s good for us at Intuitions, but also for the employer to have someone with that skillset from the apprenticeship programme”.

After completing her level two exams, Ms Ledgeway is now a fully qualified hairdresser, and currently works at Kelly Teggin Hair & Beauty in Knaresborough.

She is now hoping to move on to a further stage of qualifications, which she said are more advanced and creative.  

Read more: 

• Harrogate clothing firm partners with cafe to help the homeless
• Ripon hairdresser appeals for rollers for unusual Christmas tree

Harrogate Homeless Project has appointed Francis McAllister as its new chief executive.

Mr McAllister, who lives in Harrogate, was previously deputy chief executive at Leeds homelessness charity St George’s Crypt and previously was part of the senior leadership team at the NSPCC.

He has worked in the charity sector since 1994 when he joined children’s charity Barnardo’s as deputy director of fundraising.

The charity, which receives funding from Harrogate Borough Council, runs a 16-person hostel on on Bower Street that accepts referrals from the council as well as self-referrals from individuals in need of accommodation.

It also operates five bunk beds for emergency overnight accommodation, the Springboard day centre for homeless people at the Wesley Centre in Harrogate and a three-bed house and eight flats where staff provide support to people not yet ready to move on to fully independent living.

According to latest accounts filed with the Charity Commission, it employed 22 staff and had income of £585,000 and spending of £597,000 in the financial year ending August 31, 2020.

Read more:

• Daniel Ainsley: mental health, homelessness and murder
• New group launches for Harrogate women with menopause

Mr McAllister said Harrogate Homeless Project had “a very clear ambition to increase the positive impact it has on the lives of those who need its support”, adding:

“I have experience of delivering some of the changes that are already being discussed to help widen its reach and I also have an enthusiastic team of staff, volunteers and trustees to work alongside me.”

Harrogate Homeless Project is celebrating its 30th anniversary in 2022 with a series of events and a campaign to raise funds to develop its Springboard day centre.

Liz Hancock announced in December she would step down as chief executive after 16 years at the organisation.

Its chair, David Thomas, said:

“Francis’s experience of working alongside other third sector organisations and stakeholders to deliver services very similar to those we operate here in Harrogate will be of enormous value to us at this pivotal moment in our evolution as a charity and we are delighted to have him on board.”

Switalskis, a group of three specialist law firms, has appointed Julie Guest as its head of people.

Julie Guest gained experience as a HR professional at CNG  She has also worked in positions with Morrisons, Pinsent Masons and William Hill.

The recruitment is a part of the group’s growth strategy, which has already seen an expansion with the investment of firms Atherton Godfrey and Pryers Solicitors.

Ms Guest said:

“It’s great to join a firm with such a strong focus on its people, culture and values.

“My role will involve further integration of people and systems following the acquisition of Atherton Godfrey and Pryers. I aim to enhance Switalskis’ already strong talent development and create an environment and culture in which everyone is able to flourish.”

John Durkan, managing director of Switalskis group, said:

“Julie brings a wide range of valuable experience to this role along with a proven HR leadership track record.

“She has been responsible for a number of successful change and development programmes within professional services businesses, and I’m delighted she has joined us as our first head of people.”

Julie has 28 years’ HR experience and will take on developing Switalskis’ talent, leadership and inclusion strategies.

Harrogate business leaders encouraged to sleep rough for charity

Business leaders in Harrogate will be joining a ‘sleepout’ challenge to help raise money for charity.

CEO Sleepout UK has organised the event, which will see business execs, directors and CEOs from across North Yorkshire sleeping out to raise money for local charities.

The event will take place on May 19th at Harrogate RUFC.

It is expected that around 40 businesses will participate in this years event.

Ison Harrison Solicitors, Cairns Hotel Group and Harrogate Borough Council are just among a few who will take part.

In previous years, the sleepout raised over £23,000.

Harrogate CEO sleepout at the RUFC launch

This year, the funds raised from the sleepout will be sent to YMCA Ripon, Harrogate RUFC community projects, Trussell Trust Harrogate, Walking With The Wounded and CEO Sleepout with 10% of all funds raised going to the DEC Ukraine appeal.

Bianca Robinson, chief executive of CEO Sleepout, said:

“Harrogate isn’t particularly associated with rough sleepers, but this doesn’t mean that homelessness doesn’t exist. We see people sleeping in cars with their children, on friends’ sofas, or worse; risking exploitation in exchange for a roof over their heads.

“The event is a chance for local people to learn about hidden homelessness in the area and what’s been done to help those at risk.”

CEO Sleepout UK was started in 2013 by Andy Preston, now the mayor of Middlesbrough, and has raised over £2.7m to combat homelessness and poverty.

Read more:

• Harrogate bookshop Imagined Things set to move
• All Creatures Great and Small donates food to Knaresborough charity

The Yorkshire Agricultural Society has appointed Allister Nixon as its new chief executive.

Mr Nixon, who has been chief operating officer at Castle Howard Estate Limited for the past six years, will replace Nigel Pulling in the role.

He has also held positions at multinational companies, such as Global and Kanter Media Audiences.

Mr Pulling is retiring at the end of the month after 20 years in charge of the society, which organises the annual Great Yorkshire Show in Harrogate.

Its other businesses include Fodder, Yorkshire Event Centre, Pavilions of Harrogate and the Harrogate Caravan Park and Springtime Live.

Mr Nixon, who is a chartered accountant, said:

“I am delighted to be joining this outstanding organisation which does so much invaluable work for the agricultural industry. There is a lot of good work to continue and there are many opportunities for the society to develop still further.

“I am really looking forward to working with the trustees, staff and other stakeholders in the industry to ensure that, by supporting, promoting and celebrating the industry as effectively as possible, the exceptional reputation of the Yorkshire Agricultural Society continues to grow.”

Read more:

• Yorkshire Agricultural Society chief executive to retire in March
• Ripon online butcher acquired

Nigel Pulling

Rob Copley, chairman of trustees, said: 

“On behalf of all the Trustees, council members and all staff we would like to thank Nigel for his hard work, determination and expertise and we are looking forward to welcoming Allister and beginning the next phase of development under his leadership and direction.”