This story is sponsored by Worldpay.

Retailers and hospitality providers can now earn free advertising with the Stray Ferret – by switching their payments system to Worldpay. 

The Stray Ferret is a referral partner of the global payment processing company, and has negotiated an agreement that sees everyone win. 

After a client signs up to Worldpay following a Stray Ferret introduction, a small fraction of the Worldpay invoice total is passed to the Stray Ferret. There is no uplift to the invoice total to cover this arrangement. 

Emma Harris, commercial manager at the Stray Ferret, said: 

“This is such a genius arrangement. Our clients are quoted competitive fee structures and get free advertising with us. 

“That counts for a lot. We have about 2.3 million page views each month, and we’re now the district’s most-read online local news source – so advertising with us really works. And when it’s free, what’s not to like?” 

Part of FIS, Worldpay is one of the world’s largest payment processors, handling more than 40 billion transactions a year in 126 currencies, worth more than $1.5 trillion. 

It is trusted by some of the best-known companies in the world, including Google, Microsoft, Sony and Samsung, as well as British household names such as Sainsbury’s, Tesco, M&S and Boots. 

Its terminals accept payment from all the main providers, including Visa, Mastercard, American Express, Apply Pay, Samsung Pay and Google Pay. Clients have access to a dedicated account manager and 24/7 customer support, and the company offers next-business-day machine replacement.

Emma added:

“Worldpay already has a great proposition, but coupled with the option of free advertising with the Stray Ferret, it’s absolutely compelling. If your business takes card payments, this really is a no-brainer.”

Find out more: 

If you’d like to know more about how Worldpay can streamline how you take, make and manage payments, and about accruing free advertising credits with the Stray Ferret, contact Emma Harris at emma@thestrayferret.co.uk.

It is rare for someone to not own at least one form of digital device. The majority of people including Grandma own either a smartphone, tablet, laptop or computer. This creates huge opportunities for advertising. So why not use this to your advantage?

Here are eight reasons why you should capitalise on digital:

Lower cost

Digital advertising provides a number of price points which can be minimal compared to traditional advertising spend, meaning whatever your budget is, you can reach your target audience.

Greater Return on Investment (ROI)

Digital advertising can deliver excellent return on investment (ROI). It is important at the outset that you are clear on what you want your digital marketing to achieve, eg brand awareness, increased footfall, more hits to your website etc. Advertising digitally means your target audience is only one click away from your business giving you far greater ROI.

Easy measurement

Digital advertising makes it far easier to measure the performance of your adverts. With traditional advertising you must make assumptions on who has seen, remembered and acted on your advert. With digital, you receive instant analytics on how well your activity is performing including how far it has reached, how many people have seen it and how many people have reacted/engaged with it.

Flexibility

Unlike traditional advertising, which is difficult to change once it has been printed or aired, going digital gives you the advantage of being able to stop or tweak a campaign. If something isn’t quite working, you can make adjustments to improve it. This is only achievable due to the data you receive from digital advertising channels.

Better engagement

Engagement is vital for a successful digital campaign. On social channels, the more engagement a post receives, the more people will see it due to how social media algorithms work.

Precise targeting

Going digital enables you to target your audience far more easily than traditional advertising, especially when advertising on social channels. Targeting your audience means you do not waste money putting your brand in front of people who are not interested in it.

Easy to share

With the click of a button your advertisement can be shared by one person to their network, who then share it to their network and so on. With traditional advertising methods, it is more difficult to expand the audience without it costing money.

Make the switch

The idea of changing from traditional advertising to digital advertising can seem daunting, however the benefits to going digital should not be ignored. Going digital gives you a measurable, flexible and cost-effective way to advertise your business to a targeted large audience.

Find out how the most-read news service in the Harrogate district can help your business grow today.